Business

Disney Parks Guests Spending Big on Line-Skipping, Tickets, Hotels


  • Disney mentioned customer spending at its US parks is up 40% from pre-pandemic ranges. 
  • Guests are spending massive on tickets, resorts, meals and beverage, and merchandise. 
  • New, paid providers that allow guests skip traces are additionally paying off for Disney, the corporate mentioned. 

Visitors to Disney parks are spending massive lately — even larger than pre-pandemic ranges. 

Disney reported second-quarter earnings Wednesday, beating Wall Street expectations on


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subscriber development and reporting that revenues from its parks, experiences, and merchandise phase greater than doubled in comparison with final yr. And whereas the pandemic continues to be impacting Disney’s parks in Asia, its US parks are seeing a significant enhance. 

CEO Bob Chapek known as its home parks efficiency a “standout” within the second quarter on account of excessive quantity, plus excessive visitor spending. 

“They continue to fire on all cylinders, powered by strong demand coupled with customized and personalized guest experience enhancements that grew per capita spending by more than 40% versus 2019,” Chapek mentioned. 

It’s the second quarter in a row Disney has reported a 40% leap in spending in comparison with pre-pandemic occasions. 

So how are Disney World and Disneyland company spending a lot? A mix of inflated costs and the power to pay to skip the traces. 

Ticket costs are on the rise

Visitors pose for a selfie at the Disneyland Resort on April 30, 2021 in Anaheim, California

Visitors pose for a selfie on the Disneyland Resort on April 30, 2021 in Anaheim, California.

Christian Thompson/Disneyland Resort by way of Getty Images


In February, widespread Disney theme park weblog WDW News Today reported that Disney raised costs on multiday tickets for company visiting its Florida parks. Visitors seeking to purchase passes for between 4 and 10 days noticed a rise of between 2% and 6%, in response to the location’s monitoring, the primary time Disney had made a major adjustment to ticket costs since March 2019, CNBC reported

Specialty experiences price much more. The newly opened, two-night Star Wars expertise at Disney World — which has seen a “phenomenal” response thus far, Chapek mentioned — begins at $4,809 for 2 company. 

At Disneyland in California, costs jumped a median of 6% final October, with some ticket costs rising as a lot as 8%.

Hotels have gotten dearer too

Disney mentioned in its earnings that it is seeing “higher average daily hotel room rates,” which helps to gas visitor spending. 

The Washington Post reported in March that charges have been rising sharply at a number of Disney World resorts. At the Pop Century Resort, a worth choice close to the Epcot theme park, the most cost effective room price $95 in 2013 — this yr, it had jumped to $168, a 77% improve. Rooms on the Port Orleans Riverside and the Animal Kingdom Lodge, two different Disney World resorts, have climbed over 60% throughout the identical interval, the Post reported.

Food, beverage, and merchandise spending is up

Someone in a Goofy dog costume in a chef's hat fist bumping a child sitting at a table in front of his breakfast with his family.

Goofy visits with a household over breakfast at Disney World.

Peter Bischoff/Getty Images


Disney mentioned in its earnings that spending on meals and drinks has elevated, and so has spending on merchandise at its parks’ bevy of reward outlets.

While Disney did not dive into element, its straightforward to see how that spending would add up. For instance, the brand new Star Wars expertise features a curated, themed menu, entry to a Star Wars-themed lounge, and reward outlets with Star Wars costumes and different merch. 

One Disney World customer advised the Post that she and her husband spent $600 simply on meals throughout their go to; one other mentioned her household of 4 spent a complete of $1,100 for a one-day go to, which included tickets, meals, and merchandise.

Skipping traces is producing earnings for Disney

Back in December, Disney rolled out two new “enhancements” for company visiting its parks: Genie Plus and Lightning Lanes.

Genie Plus permits company to pay $15 or $20 — in Florida and California, respectively — to skip the road on choose rides on the parks. Visitors also can pay to entry particular person “Lightning Lanes” at in-demand points of interest, the place they choose an arrival time and skip the road. 

During Disney’s first-quarter earnings name in February, Chapek mentioned that greater than a 3rd of tourists to its home parks bought both or each providers the earlier quarter, and over 50% did in the course of the holidays. 

“While we anticipated these products would be popular, we have been blown away by the reception,” Chapek mentioned. 



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