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P&G claimed women’s feet are ‘5 times’ stinkier than men’s but they regret it


Scent of a woman-hater?

Procter & Gamble raised a stink on Chinese social media after releasing a controversial commercial that claimed ladies’s toes odor “five times worse” than males’s. The odiferous advert, posted March 13 to the China-based social networking platform WeChat, aimed to advertise a line of feminine magnificence merchandise, per the South China Morning Post.

“Women’s feet smell five times worse than men’s. If you don’t believe it, smell it,” learn the caption to the now-deleted infographic, which included a collection of unsubstantiated claims concerning female hygiene.

The sexist commercial — which has since been slammed by detractors — asserted that ladies typically forgo sporting socks, which turns their sneakers into veritable “sauna rooms,” successfully making their toes reek, the Morning Post reported. According to the business, that stench was compounded by feminine footsies harboring six instances as a lot micro organism as their male counterparts.

US client good giants P&G didn’t cite a particular supply, however a 2019 examine revealed within the National Library of Medicine discovered that ladies’s toes normally boasted a better “biodiversity of cultured bacterial species” (17 particular person species) than males (14 particular person species). However, scientists deemed the findings “not statistically significant” with regard to cleanliness.

The advert additionally attributed ladies’s alleged podiatric odorousness to ladies’s toes containing extra sweat glands. While that discrepancy is certainly true, males normally sweat extra simply than ladies.

“The advertisement is a form of mind control: humiliating women while still making money from them," wrote one offended party. "By the way, do these allegations have any scientific data to support them?”
“The advertisement is a form of mind control: humiliating women while still making money from them,” wrote one offended celebration. “By the way, do these allegations have any scientific data to support them?”
VCG by way of Getty Images

Other doubtful declarations included claims that ladies’s chest areas odor worse than males’s, that their hair is twice as soiled resulting from much less frequent washing, and that their underwear is grubbier on common — “even for women who pay close attention to personal hygiene.”

Needless to say, social media didn’t take kindly to P&G’s spurious claims.

“The advertisement is a form of mind control: humiliating women while still making money from them,” wrote one offended celebration, as reported by the Morning Post. “By the way, do these allegations have any scientific data to support them?”

Another fumed: “The advertisement shows P&G looks down on women. I will boycott its products.”

"We sincerely apologize for the article's inappropriate content, which disrespected women," the company wrote in Chinese. "P&G always advocates equal, tolerant and respectful values."
“We sincerely apologize for the article’s inappropriate content, which disrespected women,” the corporate wrote in Chinese. “P&G always advocates equal, tolerant and respectful values.”
LightRocket by way of Getty Images

Following the outcry, P&G reportedly issued an apology on the Chinese microblogging platform Weibo.

“We sincerely apologize for the article’s inappropriate content, which disrespected women,” the corporate wrote in Chinese. “P&G always advocates equal, tolerant and respectful values.”

They added they’ve since deleted the merchandise and “seriously overhauled the (WeChat) account.”

In an identical misogynist promoting incident in November, South Korea’s largest dairy purveyor got here beneath fireplace over a business that depicted ladies as cows.

Proctor & Gamble Co. headquarters stands in downtown Cincinnati, Ohio, U.S.
Proctor & Gamble headquarters are situated in downtown Cincinnati, Ohio.
Bloomberg by way of Getty Images



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