The Scout Brand is Coming Back as a Rugged Electric Vehicle

The Volkswagen Group will resurrect the Scout nameplate for an electrical car (EV) model within the close to future, the corporate mentioned on Thursday.

In 2026, VW plans to introduce an all-electric SUV and pickup truck for the U.S. market bearing the Scout moniker. It might be an unbiased firm that might be answerable for the design, growth and manufacturing of these autos.

“After Volkswagen’s successful turnaround in the U.S., we are now taking the opportunity to further strengthen our position in one of the most significant growth markets for EVs,” VW CEO Herbert Diess mentioned in a press launch. “Electrification provides a historic opportunity to enter the highly attractive pick-up and R-SUV segment as a Group, underscoring our ambition to become a relevant player in the U.S. market.”

Stephanie Brinley, an automotive analyst at S&P Global Mobility, informed Newsweek that selecting to revive an previous nameplate with some cache for a pickup as a substitute of folding it underneath the VW model might make it extra memorable to shoppers.

Volkswagen Scout
Volkswagen introduced plans to revive the Scout model for all-electric pickups and SUVs in 2026.
Volkswagen AG

“The VW brand, for the U.S., is not synonymous with pickup trucks,” she mentioned. “In choosing to use a brand that had existed in that space, and that some consumers still remember, gives it a little bit more credibility for U.S. consumers than maybe the VW brand would.”

She mentioned that whereas the Scout lineup has been out of the general public eye for many years, issues like social media and automotive golf equipment make it simpler for anybody within the model to entry details about it.

One of the keys to Scout’s potential success, she defined, is letting the staff in North America take the reins and never micromanage from Wolfsburg.

“What it’ll need to work is to make sure they rely on the knowledge base they have in North America and let that group develop it, take the lead and give them the space to regionalize the product.”

International Harvester Travelall
Originally began as an agricultural tools producer, International Harvester dabbled within the passenger car market.
Getty Images

The authentic Scout was a lineup of two-door pickups and SUVs manufactured from 1961 to 1980 by agricultural tools builder International Harvester as a direct competitor to Jeep.

After some monetary troubles, International Harvester discontinued the Scout line and altered its identify to Navistar International in 1986.

Navistar makes vans and diesel engines. It’s a subsidiary of business car maker Traton, itself a subsidiary of Volkswagen. When Navistar was acquired by Traton, the logos for the Scout identify handed to VW.

The Scout pickup truck could have some stiff competitors relating to market. The 2022 Ford F-150 Lightning, the 2022 Rivian R1T and the 2022 GMC Hummer EV pickup are already on the street.

2022 Ford F-150 Lightning
The F-150 Lightning is distinguishable from the remainder of the F-Series lineup by its giant LED mild bar and closed grille space.
Ford Motor Company

By 2026, the Chevrolet Silverado EV, Ram 1500 EV and the Tesla Cybertruck are anticipated to hitch the fray.

Brinley thinks that the Scout pickup EV will in all probability be sized alongside the strains of the Rivian or Honda Ridgeline, avoiding the harder cross store with the F-150 Lightning or Silverado EV.

Its SUV counterpart will even have its fair proportion of rivals, although up to now the Rivian R1S and GMC Hummer EV SUV are those which were billed as succesful offroaders.

Prototypes for each autos are slated to be unveiled subsequent yr, with manufacturing beginning in 2026.

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